Lunar New Year is a time for traditions and festivities in Vietnam, and one event that stands out is the Vieng Market. Located in Nam Dinh, this market offers a unique and spiritual experience through the exchange of tangible goods. Despite the absence of bargaining, the market is filled with smiles and contentment. Let’s delve into the magic of Vieng Market and discover why it holds such significance.
Where is Vieng Market?
Originating from Nam Dinh Province, Vieng Market has expanded to two different areas but has maintained its exclusivity within the province. Visitors can choose between Vieng Chua market in Nam Giang town or Vieng Phu market in Vu Ban town for a similar experience.
Why it is special?
Vieng Market opens once a year, specifically on the 8th day of the lunar first month. According to a myth, this midnight market tradition stems from the belief that the wee hours of the 8th day are a crossing moment between earth and heaven. It is during this time that prayers are most easily heard by the gods. The market activities commence from the midnight of the 7th and last until the dawn of the 8th. People from Nam Dinh and across the country flock to Vieng Market to take part in these traditions. By witnessing the sea of people on the streets, one can truly grasp the importance of religiosity in the lives of the local residents.
The exchange of goods and materials at Vieng Market holds not only physical but also spiritual significance. In the beliefs of the locals, a prosperous start in business signifies a smooth year ahead. The act of buying and selling is seen as a way to bid farewell to bad luck and welcome fortune, happiness, and prosperity for the new year. This symbolic exchange represents people’s wishes for a year filled with joy, success, and abundance.
Apart from businessmen and traders, young people gather at Vieng Market to socialize and make new friends. Couples also visit the market together, hoping for love and happiness. In addition to the goods exchange, the market offers various festive activities such as cockfights, human chess, and puppet plays.
What to buy?
Join the vibrant crowd of Vieng Market, and you’ll be amazed by the array of goods displayed on the market stalls. From traditional handcrafted items to crop productions and utensils, you’ll find it all. Don’t miss the opportunity to explore the local specialty of smoked veal, believed to bring good fortune due to its red color. Enjoy it with rice liquor and consider buying some as a lucky gift for your family and friends. Nam Dinh is renowned for its copper handicrafts and artisan products, so keep an eye out for unique copper souvenirs.
Things to note
No bargaining
Unlike traditional markets, Vieng Market has its unique customs. Bargaining is strictly prohibited as the main purpose is to seek happiness and prosperity. On the other hand, sellers are fair and reasonable with their prices, so there is no need for negotiation. Remember, bargaining here means bargaining for your wishes, which is considered taboo according to local beliefs.
Keep an eye on your personal belongings
As one of the most popular spring festivals in the Red River Delta area, Vieng Market attracts a massive crowd, making it a prime target for pickpockets. Therefore, it is advisable to be cautious with your belongings, such as wallets and mobile phones. It is also important to ensure the safety of your companions, especially children.
Be conscious of traffic congestion
Vieng Market is a once-a-year experience that takes place only for a night on January 7th (according to the Lunar Calendar). Due to this limited timeframe, people from all over the country converge on the surrounding streets by cars, scooters, or on foot, resulting in inevitable traffic congestion. Additionally, parking can be quite costly. To make the most of your time in this cherished atmosphere, it is recommended to ride a scooter or park your vehicles at nearby spots and immerse yourself in the crowd.
Useful Information
- Location: Cho Vieng, Nam Dinh
- Best for: All visitors
- Entrance: N/A
- Hours: January 7th (Lunar Calendar) only
- Distance to city center: 11.4km (7.1 mi)
For more information about travel guides, visit the Travel Guide website.
Vieng Market is a captivating celebration of spirituality, tradition, and community. Experience the unique customs, indulge in local delicacies, and immerse yourself in the vibrant ambiance of this extraordinary lunar new year tradition.